“” Get to Know Us - Our Story, Team & Mission | Smore
ABOUT

We help educators send beautiful newsletters

We’re Smore, a SchoolStatus company. For the past fifteen years, we’ve been helping educators, principals, and district leaders send newsletters that look awesome and include all of the information folks need to know. Newsletters sent through Smore were viewed more than a billion times last year.

How we got started

Smore launched in Seattle in 2011 through the Techstars Accelerator program. Initially designed as a newsletter tool for small businesses, Smore soon found its calling in the K–12 education sector, becoming a favorite among teachers and principals for its simplicity and engagement.

We secured an initial round of funding in 2013, marking a turning point in our growth. In 2022, Smore joined SchoolStatus, a leading provider of K-12 solutions.

How we got started

Where we’re going

Where we’re going

This exciting collaboration expanded our reach and resources, introduced new integrations with SchoolStatus Connect and Attend, so we can provide educators with even more ways to engage families.

Today, Smore is used by over 1 million educators across 20,000 schools and districts. Their newsletters receive more than a billion views each year. We love seeing all of the creative ways they build trust and connection in school communities nationwide!

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Smore success stories

How Round Lake Schools Built Community with Smore
Case Studies
Case Studies

Round Lake Schools shows how a few small changes—like adding staff shout-outs, student highlights, and translations—make their newsletters more engaging. See how they did it!

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Unifying Community Engagement at Fort Mill with Smore for Teams
Case Studies
Case Studies

See how Fort Mill School District got Principals, HR Leaders, and District Staff all using Smore to create newsletters and inform their community.

View Case Study
How to use Smore to build an information hub that works
Webinar
Webinar

See how Weymouth Public Schools used Smore for Teams to centralize communication, reduce family confusion, and give district leaders real visibility into what’s being sent and read.

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Know Your Numbers: How Schools Can Leverage Data to Improve Engagement
Webinar
Webinar

Discover how to leverage school communication data for better family engagement. Learn practical strategies from experts. Watch now!

View Case Study

Join us!

With Smorinio, our cheerful marshmallow mascot leading the way, we’re on a mission to reshape the education communication landscape. 

Being part of Smore and SchoolStatus means joining forces with a passionate team, committed to making a positive impact for school communicators and educators. Check out open roles across the SchoolStatus ecosystem. 

Smore FAQs

Does each newsletter have a different URL address?

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How do I save my changes?

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Can I save my newsletter and continue editing it later?

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What is the difference between a draft and a published newsletter?

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