2 Key Reasons Digital Updates Reach More Parents than a Flyer in a Backpack

Want to get everyone on the same page when it comes to school communication? Regular digital newsletters are crucial for strong parent involvement and effective communication.

Why? Because the more parents have a clear view into what’s happening at school, the more they can support school decisions and their child’s learning. This leads directly to better attendance rates and improved academic performance.

Still using paper flyers? Digital updates might just be the upgrade you need. Here’s why they work better than a flyer stuffed in a backpack:

1. Digital Updates Reach More Families

In just five years, 100% of kindergarteners will have millennial parents, and 1 in 5 students will speak a language other than English at home. Digital updates make a big difference for both of these groups.

Millennial parents live on their smartphones. It’s how they manage work, stay in touch with friends, and keep up with their children’s schedules. Important school information sent via paper can easily be lost or forgotten, but a push notification or email goes straight to their phones—where they’ll actually see it.

If you want to meet parents where they are, the answer is simple: meet them on their smartphones with digital updates.

2. Digital Updates Help You Engage Multilingual Families

Right now, 20% of K-12 students in the U.S. speak a different language at home. By 2025, that number will grow to 25%. If parents don’t understand the information coming home, they can’t effectively support their child’s education.

With digital updates, schools can offer easy translation features that make sure all families, regardless of language, can access the information they need to help their student succeed. From parents to extended family members, everyone stays informed and involved.

Want to take a deeper dive? Check out this newsletter for our webinar recording, slides, and templates to learn more about how digital communication can help you keep all parents in the know.