☕️ Busy? Here's the TL;DR
- Emails with the word "welcome" have an 80% open rate.
- This means your Welcome school newsletter will get read!
- Include all the essential "need-to-know" info for a happy Day 1.
- Fact: Last year's version of this template was our most duplicated.
Fun fact: emails that include the word “welcome” have an 80% open rate, compared to 20% for all other emails.
Does that mean you should put the word “welcome” in every school newsletter? Not necessarily 😝. But it does mean that you’re going to get a lot of bang for the buck in ones that do, especially when it comes to back-to-school. That first communication sets the tone for the year. We’ve put together a template for your use with placeholders for need-to-know info as students head back to school.
Add the word “welcome” in there, and it’s a slam dunk.
What are the essential categories are for your welcome email?
We’ve included basics like:
- Meet the New Staff (complete with photo gallery)
- Screenshots of the first week schedule & lunch menu for week 1
- A Save-the-Date for Back-to-School Night
- A downloadable school calendar to put on the fridge
- Attachments from the nurse
- A PTA flyer
- A link to a helpful back-to-school parent resource
- A button for the district website
Add in any other categories that are important for your stakeholders.
Once you’ve got the content down check for newsletter best practices.
Here are a few tips to keep in mind:
- Use clear headlines to alert your readers to the information they’re about to read. People tend to skim, and headlines help direct their attention to what’s important.
- Use link, docs, bullet points, & images in place of text wherever you can (back to the point about people skimming...!)
- If you have multilingual families in your community, make sure to include a screenshot of how to translate your updates.
Why delay? Get started with a free editable welcome letter to parents right here.