Spring Tips for Smore Users: How to Make your Content Blossom

Spring is the perfect time to refresh your newsletters with vibrant, eye-catching content that will engage your audience. Here are some top tips to help your Smore newsletters bloom!

1. Make a Bold Statement with Strong Headlines

Grab your readers’ attention right from the start! Use the Title function in Smore to create bold, centered headlines that stand apart from the body of your text. Craft catchy and creative titles for each section to hook readers and guide them through your content. Remember, the more engaging your headlines, the more likely your audience is to keep reading.

2. Break Up Your Content for Easy Reading

If your newsletters are packed with information, use consistent section headers for each edition. Organize your content into easily recognizable categories—such as “Actions,” “Information,” and “Calendar Items.” This structure allows readers to quickly find the details they need, whether it’s district updates or campus news. Creating a familiar layout builds reader trust and keeps them coming back for more.

If you have a lot of information to share with your audience on a consistent basis you may consider creating section headers that are consistent with each edition of the newsletter.”

3. Go Big with Purposeful Images

A picture is worth a thousand words, and strategic image placement is key. Start by adding a large horizontal image under your headline to visually connect with your readers. You can also break up long sections of text by incorporating image galleries with two or three photos. Think of it like a picture book: images give your readers’ eyes a break and keep the newsletter visually engaging.

4. Add Videos to Boost Engagement

Nothing captures attention like video. Smore supports various video platforms, making it easy to embed videos that enhance your message. Whether you’re showcasing a school event or sharing an important announcement, videos can increase interaction and keep your readers engaged. Consider adding a promotional video or a quick recap at the end of your newsletter for a lasting impression.ted by Smore so you can just grab the link that will allow the video to be added in the newsletter where you can see the full screen preview.

🎥 Lights! Camera! #Smorinio! Stay tuned for exciting videos, coming up! #tspra19 #campcommunication #schoolpr #betterwithsmore pic.twitter.com/YrApu054vL “

Smore (@SmoreNewsletter) February 20, 2019

5. Keep Your Content Fresh and Relevant

Like a well-tended garden, your newsletter needs to stay fresh and vibrant. Regularly update your content with new ideas, visuals, and engaging formats to keep your audience excited to open each edition. With Smore’s easy-to-use platform, you can effortlessly create newsletters that are both informative and visually appealing, ensuring your readership continues to grow.

By applying these tips, you’ll make your newsletter stand out and keep your readers engaged all spring long. Let your content blossom with Smore!

About the video: Jacquinette D. Murphy is a veteran K-12 school communication and public relations professional who won the Texas School Public Relations Association’s Medal for the Best Internal E-Newsletter in 2018 in her role as the Lancaster ISD Coordinator of Internal Communications & Strategic Marketing.