Attendance

7 Newsletter Tips to Boost Attendance

Dr. Kara Stern
2 min read

In the digital age, getting families to engage with school communications can be challenging. 

Given the overwhelming number of emails we all receive, it’s crucial to employ innovative strategies to boost attendance through your newsletters. Here are some actionable ideas to help you stand out and get families involved:

  • Implement an Attendance Leaderboard: Create a friendly competition by showcasing classes with the highest attendance rates. Use eye-catching graphics and emojis to make it visually appealing. This not only celebrates success but also motivates improvement.
  • Personalized Attendance Trackers: Include personalized attendance trackers for each student. Use data visualization tools to create simple, colorful charts showing individual attendance trends. This personal touch can make your communications more relevant and engaging for families.
  • “Attendance Spotlight” Feature: Highlight students who have shown significant improvement in attendance. Share their stories and the positive impacts of regular attendance on their academic and social growth.
  • Gamify Attendance Goals: Create a school-wide attendance game with milestones and rewards. Use your newsletter to update on progress and announce winners. Gamification can boost engagement rates by up to 48%.
  • Community Connection Calendar: Create a calendar showcasing local activities that align with school subjects, encouraging families to attend both school and community events.
  • “Did You Know?” Attendance Facts: Include bite-sized, surprising facts about the impact of attendance on student success. Use infographics to make these facts more shareable – infographics are liked and shared on social media 3x more than any other type of content.
  • Family Feedback Loop: Implement a quick, one-question survey in each newsletter asking for family input on attendance challenges. This two-way communication can increase engagement by showing families their voices matter.

Remember, consistency is key. Maintain a regular newsletter schedule and use a mobile-friendly format – over 60% of emails are opened on mobile devices. By implementing these strategies, you can transform your newsletter into a powerful tool for boosting attendance and family engagement.

When Smore newsletters are paired with SchoolStatus Connect, you can turbocharge your communications by layering on personalization, message engagement data, auto-translated one- and two-way messaging, and more! Learn more about Smore and SchoolStatus Connect.

Dr. Kara Stern

Dr. Kara Stern began her career as an ELA teacher, then shifted into administration as a middle school principal. Dr. Stern is a fervent advocate for equitable communication and family engagement. She spent five years as Executive Director at Math for America, where she designed the professional learning community that exists to this day. An unexpected move to Tel Aviv launched her into the world of EdTech where she became the Director of Education Content for Smore and then the Head of Education Solutions at SchoolStatus. Outside of work, she indulges her love for reading, devouring two novels weekly, with a particular fondness for heists and spy stories.

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