Equity

4 Easy Steps to Writing an Equitable Classroom Newsletter

Dr. Kara Stern
3 min read
Mother and daughter reading messages from Smore on a smartphone.

Why send a classroom newsletter if all your intended readers can’t access it?

That’s why a simple check for equity is valuable. Think of it like a pre-flight checklist. You wouldn’t want a pilot to skimp on that, would you?

As a reminder, the difference between equity and equality is like the difference between a building with a ramp and a building without one. Without a ramp, everyone has the same door to enter, but for some, reaching that door poses real challenges. The ramp means folks with mobility challenges can enter the building as easily as folks without.

Here’s a visual:

Image Credit: Interaction Institute for Social Change | Artist: Angus Maguire

First up on the equity checklist: clarity

As you scan your update for clarity, here’s what you should look for:

1. Headers βœ…
2. Bullets & numbered lists βœ…
3. Alt text with every image βœ…
4. Subject line guideposts βœ…

#4 means writing subject lines that alert readers to important items inside the update. For example, “Need to Know Info for Monday’s Field Trip” vs. “4th Grade News.” If you want to learn more about this, check out our blog post on writing great subject lines.

Next up: translatability

Beyond the question of whether or not your school newsletter is translatable, do you:

  • Include directions for how to access the translation tool?
  • Include explanatory text along with flyers, since those aren’t translatable?
A screen grab showing easy translation

If there are segments of your class newsletter that don’t translate, only some of the information is making it home.

The third box to check is mobility


Is your update:

  • Posted everywhere your readers are?
  • Easy to read on mobile? It is? How do you know? Did you send yourself a test email and read it on your phone? Go ahead and try it! If you see long blocks of text, I guarantee you it’s not easy to read on mobile… Just look at this example πŸ‘‡πŸ½
Side-by-side examples of text harder and easier to read on mobile

Did you know 85% of folks access email on their cell phones? The fact is, if you’re not explicitly writing for that (palm-sized) medium, you’re putting blockers in your readers’ way.

The 4th box to check is connectivity


This one is a little more subjective. It asks you to question if you’re creating a sense of the personal in your classroom newsletter. Ask yourself: “What in my update gives families the idea I know & care for my students?” Ask yourself: “In what ways do I bring families into my classroom?”And a final, more concrete question: do you offer your readers multiple options for how to connect with you?

If you checked all the boxes, way to go! Need a template? Get started here πŸ‘‡πŸ½

February weekly update template.

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Dr. Kara Stern

Dr. Kara Stern began her career as an ELA teacher, then shifted into administration as a middle school principal. Dr. Stern is a fervent advocate for equitable communication and family engagement. She spent five years as Executive Director at Math for America, where she designed the professional learning community that exists to this day. An unexpected move to Tel Aviv launched her into the world of EdTech where she became the Director of Education Content for Smore and then the Head of Education Solutions at SchoolStatus. Outside of work, she indulges her love for reading, devouring two novels weekly, with a particular fondness for heists and spy stories.

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