Retail Store Manager

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Job description

Retail store managers are typically responsible for the day-to-day running of stores or departments. The aim of any retail manager is to maximise profits while minimising costs. Retail managers make sure promotions are run accurately and to the company's standards. They make sure that all the staff are working towards the target for the day and that excellent customer care standards are always met. Depending on the size of the store, and company structure, retail managers are sometimes required to deal with: customer service, finance, human resources, information technology, logistics and marketing.


The responsibilities of a store manager can be different depending on the size of the store but they will always typically involve the following:

  • managing and motivating a team to increase sales and profit and ensure organisation;
  • managing stock levels and making important decisions about stock control;
  • analysing sales figures and forecasting future sales;
  • analysing and interpreting trends to help plan;
  • using information technology to record sales figures, for data analysis and forward planning;
  • dealing with staffing issues such as interviewing potential staff, conducting appraisals and performance reviews, as well as
  • providing or organising training and development;
  • ensuring standards for quality, customer service and health and safety are met;
  • resolving health and safety, legal and security issues;
  • responding to customer complaints and comments;
  • organising special promotions, displays and events;
  • attending and chairing meetings;
  • updating colleagues on business performance, new initiatives and other pertinent issues;
  • touring the sales floor regularly, talking to colleagues and customers and identifying or resolving urgent issues;
  • maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring what local competitors are doing.


Salaries range between £20,000 and £30,000 but depending on the organisation, this can vary significantly.
  • Assistant positions generally range between £17,000 and £23,000.
  • With experience, salaries can rise to £35,000 to £60,000 or even up to £70,000 in larger shops or supermarkets.
  • Some retailers offer bonuses or share offers, which can increase the amount payable, as well as other benefits such as pension schemes, company car, staff discount, private healthcare, professional qualifications training, gym membership and travel subsidies.

    Income figures are intended as a guide only.


    Although this area of work is open to all graduates, an HND or degree in the following subjects may increase your chances:

    • accounting and finance;
    • business studies;
    • fashion management;
    • marketing;
    • retail management.

    However, there may be exceptions where the retailer is a specialist in its field and a more relevant HND or degree may be preferred.


    The skills you would need for this job role include following:

    • effective leadership and the ability to motivate others;
    • the ability to plan and prioritise workloads and delegate accordingly;
    • customer focus;
    • the capacity to grasp new concepts quickly;
    • the ability to multi-task and work under pressure;
    • shrewd business sense and a well-developed commercial awareness;
    • a desire to work as part of a team to generate fresh and innovative ideas.