Sales Promotion
Peter Gallagher
Premium Item giveaways
These are promotional items like toys, collectables, souvenirs and household products given out at baseball and soccer games
Contests and sweepstakes
These are events created to promote an item by making the buyers buy more and enter in sweepstakes but they are really spending money.
An example is a consumer can enter in a sweepstakes to win 10000$ by buying a product and entering a code online.
Sampling
A company giving a miniature version of their products for the consumer to try out.
An example is chick fil a giving out food at the bowl game
Point of Purchase Displays
a little kiosk in the front of an isle in a store like in academy that promotes a product and stands out with color and what not!
An example below!
Special Events
These are events to get everyone talking about the product by participating in activites that only available for a specific time so costumers feel special.
A Big example is the NFl play 60 which promotes playing outside but really promotes the nfl
Couponing
a coupon is a ticket or document that can be exchanged for a financial discount or rebate when purchasing a product or ticket