Sales Promotion

Peter Gallagher

Premium Item giveaways

These are promotional items like toys, collectables, souvenirs and household products given out at baseball and soccer games
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Contests and sweepstakes

These are events created to promote an item by making the buyers buy more and enter in sweepstakes but they are really spending money.


An example is a consumer can enter in a sweepstakes to win 10000$ by buying a product and entering a code online.

Sampling

A company giving a miniature version of their products for the consumer to try out.



An example is chick fil a giving out food at the bowl game

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Point of Purchase Displays

a little kiosk in the front of an isle in a store like in academy that promotes a product and stands out with color and what not!


An example below!

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Special Events

These are events to get everyone talking about the product by participating in activites that only available for a specific time so costumers feel special.


A Big example is the NFl play 60 which promotes playing outside but really promotes the nfl

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Couponing

a coupon is a ticket or document that can be exchanged for a financial discount or rebate when purchasing a product or ticket
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