Six Ways Social Media Builds Brands

Opening the door to engagement

According Nielsen’s Social Media Report (2012), Americans spent 121 billion minutes on social media networks. This figure is up significantly from 88 billion minutes in 2011. Is your brand actively fighting for these minutes? Many small business owners, entrepreneurs, and individuals do not understand why social media is necessary for their brand.

Did you know that social media is an extension of your brand? Developing a social media strategy is a daunting task for many small businesses owners, individuals, entrepreneurs and companies. Many never cultivate actual strategies to form relationships with the target audience. Most believe social media strategies are equivalent to creating a company or professional Facebook page. When creating an online presence, this logic is not productive. Getting the most out of social media requires deliberate actions.

The webinar will discuss ways to increase engagement and build brand awareness. It will give tips on staying connected to the target audience. Are you ready to fight for some of the billions of minutes spent on social media networks each year?

If you want to learn why social media is valuable for your brand, check out the webinar, “Six Ways Social Media is Valuable for Brand Building.” Visit on November 14th at 2:00pm. For more information about the webinar, please contact

Six Ways Social Media Builds Brands

Thursday, Nov. 14th 2013 at 2-2:15pm

This is an online event.

Webinar Agenda

Six topics covered during the webinar:

· Listening

· Credibility

· Connectivity

· Influencers

· Storytelling

· Reciprocity

About Paula

Paula Kelly is a graduate student pursuing a Master of Arts in Public Relations at Full Sail University. She specializes in social media strategy and content development. She performs freelance public relations consulting work for artists. She is passionate about public relations and the entertainment industry. She hopes to open an entertainment public relations boutique after graduating next spring.