BMW

BMW is a German automobile, motorcycle and engine manufacturing company founded in 1916.BMW is headquartered in Munich, Bavaria. It also owns and produces Mini cars, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad. In 2012, the BMW Group produced 1,845,186 automobiles and 117,109 motorcycles across all of its brands. BMW is part of the "German Big 3" luxury automakers, along with Audi and Mercedes-Benz, which are the three best-selling luxury automakers in the world.BMW was established as a business entity following a restructuring of the Rapp Motorenwerke aircraft manufacturing firm in 1917. After the end of World War I in 1918, BMW was forced to cease aircraft-engine production by the terms of the Versailles Armistice Treaty.The first car which BMW successfully produced and the car which launched BMW on the road to automobile production was the Dixi, it was based on the Austin 7 and licensed from the Austin Motor Company in Birmingham, England.In 2006, the BMW group (including Mini and Rolls-Royce) produced 1,366,838 four-wheeled vehicles, which were manufactured in five countries. In 2010, it manufactured 1,481,253 four-wheeled vehicles and 112,271 motorcycles (under both the BMW and Husqvarna brands). BMW has been engaged in motorsport activities since the dawn of the first BMW motorcycle in 1923. BMW vehicles follow a certain nomenclature; usually a 3 digit number is followed by 1 or 2 letters. The first number represents the series number. The next two numbers traditionally represent the engine displacement in cubic centimeters divided by 100. However, more recent cars use those two numbers as a performance index, as e.g. the 116i, 118i and 120i (all 2,0L gas-powered), just like the 325d and 330d (both 3,0L diesel) share the same motor block while adjusting engine power through setup and turbocharging. A similar nomenclature is used by BMW Motorrad for their motorcycles.Manufacturers employ designers for their cars, but BMW has made efforts to gain recognition for exceptional contributions to and support of the arts, including art beyond motor vehicle design. These efforts typically overlap or complement BMW's marketing and branding campaigns. BMW Headquarters designed in 1972 by Karl Schwanzer has become a European icon, and artist Gerhard Richter created his Red, Yellow, Blue series of paintings for the building's lobby. In 1975, Alexander Calder was commissioned to paint the 3.0CSL driven by Hervé Poulain at the 24 Hours of Le Mans. This led to more BMW Art Cars, painted by artists including David Hockney, Jenny Holzer, Roy Lichtenstein, and others. The cars, currently numbering 17, have been shown at the Louvre, Guggenheim Museum Bilbao, and, in 2009, at the Los Angeles County Museum of Art and New York's Grand Central Terminal. BMW was the principal sponsor of the 1998 The Art of the Motorcycle exhibition at the Solomon R. Guggenheim Museum and other Guggenheim museums, though the financial relationship between BMW and the Guggenheim was criticised in many quarters.

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Удивительная реклама BMW M5 2012.