Smore #5

By: Brandon R.


Coca-Cola in their commercial "Going all the way" claims to sell more products of Coca-Cola by expressing a football game where a mistakenly kid does the unthinkable. When the kid receives the football from a fumble, which he then does what everyone yells at him to do " go all the way", he takes the football all the way to lambeau field doing junk moves, spin moves, and finally drinking a nice cold Coca-Cola. Coca-cola uses transfer (as an emotional appeal) to exchange its happiness of the sport to the actual product of Coca-Cola in order to represent the excitement of the game itself. The tone of the commercial is enthusiasm and joyful, to gain the interest in consumers, non-consumers, and sport lovers to its enterprise.