Specialty Stores

What are they?

Specialty stores carry large selections of limited classification of merchandise. They usually have lower volume and higher prices than discounters.

Where Are They Located?

Specialty stores are often located at shopping centers or malls, which help them draw in costumers. Some small specialty stores are privately owned, they have lower sale volume which is why they usually have higher prices.

Types of Merchandise

Specialty store target specific consumers by offering unusual merchandise, more personalized service, convenience, and ambiance. They are often known for a certain level of design or quality of merchandise.

Facts

-Pricing is not the priority when consumers are deciding upon a specialty store. Factors such as branding image, selection choice, and purchasing assistance are seen as important.

-some specialty stores might be retail giants, others can be smaller in size.