Advertising

Persuasion and SOAPSTone

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Assignment #2: Ad Creation

YOU CAN WORK ALONE OR IN GROUPS OF 2-3.


1. Invent a product that you want to sell. This can be anything, but make it something NEW that you can't already buy.


2. Create THREE advertisements for the product.

-One advertisement with LOGOS

-One advertisement with PATHOS

-One advertisement with ETHOS


3. You need to make three different kinds of advertisements

-A television commercial (video)

-A print ad (paper)

-A radio ad (audio)


You can use the iPad. ***Remember the number of the iPad you use!***


ADVERTISEMENT #1

Type of ad (TV, Print, Radio): ___________________________________

Persuasive Appeal (Logos, Pathos, Ethos): __________________________________


ADVERTISEMENT #2

Type of ad (TV, Print, Radio): ___________________________________

Persuasive Appeal (Logos, Pathos, Ethos): __________________________________


ADVERTISEMENT #3

Type of ad (TV, Print, Radio): ___________________________________

Persuasive Appeal (Logos, Pathos, Ethos): __________________________________

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Assignment #1: Ad Analysis

Choose TWO ads from the list below. For each ad, answer the following questions:


1. TITLE OF AD: ___________________________________________________


PERSUASIVE TECHNIQUE:

2. This ad uses _______________ (logos, pathos, or ethos) to persuade us. I know because _________________________________________________________________________________________.


SPEAKER

3. Who created this text?

4. Is the speaker reliable (can we trust them)? How do you know?


OCCASION

5. What situation made the author write this?


AUDIENCE

6. Who is the intended audience of this text?


PURPOSE

7. What is the author's purpose (inform, entertain, or persuade)?

8. Why do you think that?


SUBJECT

9. What is the subject of the text?


TONE

10. What is the tone of the text?


EFFECTIVENESS

11. Do you think the ad is effective (does it make you change your mind)? Why do you think that?

#1: Hunger in New York

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#2: Hunting

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#3: Internet Dating

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#4: Dairy

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5: Texting and Driving

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6. Meth (Drug)

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#7: Happy Cat

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#8: Colgate Toothpaste

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#9: Lego

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