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10 Benefits of Social Media Marketing

Social Media is just GREAT!!

Social Media was the greatest discovery ever!! Who knew, that something of this creation could have such a huge impact on our society. Better Yet! Who knew that this discovery could change the way of marketing FOREVER? To answer your question, I don’t think anyone knew its capabilities, but we do now!


According to Laurel Demoss', How Social Media has changed the Dynamics of Marketing “The introduction of New Media, specifically social media, has changed the world of marketing and how business professionals communicate with and market to consumers. Consumers are no longer passive, and there is a new expectation of quick gratification when it comes to searching, finding, and having information. Traditional methods of marketing (print, tv, radio, etc.), although not irrelevant, are no longer enough. The game has changed and marketers have had to adapt to the new way people are now communicating, connecting, and consuming information.”


Social Media has changed the dynamics of marketing. With Social Media, we as business professionals are now able to reach and communicate with our consumers in ways that were not possible over a decade ago. With Social Media, we have more of a direct method of marketing. We can communicate with our consumers, and see what their thoughts, concerns, and reactions are to whatever it is that your company is promoting.


Social Media Marketing has been extremely beneficial to many big named companies today. A great example of a huge company that utilizes on social media for marketing purposes is Dove. Dove, is a beauty company with products such as lotions, hair products, body washes etc. “ Dove has a vision of a world where beauty is a source of confidence, and not anxiety (Dove, 2015).” With that being said, Dove utilized social media marketing when promoting their company’s beauty campaigns. Which include, The Dove Real Beauty Sketches, and Dove Evolution. These campaigns were posted online on a social networking page and went viral. With this video going viral, many people, mostly women related to the video. This helped the brand in such a huge way. Because, not only did they relate to their target audience but they reached their target audience through social media. They too gained new customers that will become loyal customers to their brand.


Therefore, in this webinar, I will be discussing the top 10 benefits to social media marketing. Social Media is a free tool that every business, and new business owner should become accustomed to and utilize as one of his or her major marketing tools. Join me on Tuesday, March 17th at 8pm so that we can further discuss the benefits of Social Media Marketing, and what it can do for your business.

10 Benefits of Social Media Marketing

Saturday, March 21st, 2pm

This is an online event.

Please join me in a 15 minute Webinar discussing the 10 benefits of Social Media Marketing for your business.

10 Benefits of Social Media Marketing

1. Increased Brand Recognition

2. Improved Brand Loyalty

3. More Opportunities to convert

4. Higher Conversion rates

5. Higher Brand Authority

6. Increased InBound Traffic

7. Decreased Marketing Costs

8. Better Search Engine Rankings (SEO)

9. Richer Customer Experiences

10. Improved Customer Insights

Mollie Baptista

Mollie Baptista is a Public Relations specialist who has been a proud member of the Entertainment Industry for many years. She first started at the age of three in dancing school, where competitions led her to many different states and cities. She then attended a Performing Arts High school as a music major and performed all over New England. After High school, Mollie took her talents to Full Sail University and received her BS in Entertainment Business. Here she would begin to strengthen her talents and learn more about the industry she loves so much. While attending Full Sail, Mollie had interned for WWE, and volunteered at many Entertainment events such as, the Full Sail Hall of Fame, Florida Citrus Sports, The Shakespeare Theatre and many more. Mollie is now currently in graduate school studying Public Relations at Full Sail University. She is now working for a great company in Rhode Island where she will create the companies first Social Media Marketing Plan. She too takes pride in teaching young adults like herself, the importance of Social Media and how Social Media can affect your business in a positive way.