Forms of Sales Promotion

Premium item give-away's

Definition: something that is given away, especially as a gift or premium


Example: A pocket calculator was offered as a give-away with every new subscription to the magazine.



Contest

Definition: An opportunity to win a prize after the purchase of the product


Example: entering writing contest but having to pay an entree fee

Sweepstakes

Definition: opportunity to win a prize without any fee


Example: entering a writing contest for free

Sampling

Definition: giving away a sample of products toe encourage sales.


Example: grocery stores giving away samples of food

Point of Purchase Displays

Definition: Keeps image of service/product in customers mind longer


Example: stands in grocery stores

Special Events

Definition: gathering designed to endorse/ sell product


Example: carnival in park by chick-fil-a

Couponing

Definition: vouchers or certificates to reduce price on product


Example: half off on vitamin water