Forms of Sales Promotion
Premium item give-away's
Definition: something that is given away, especially as a gift or premium
Example: A pocket calculator was offered as a give-away with every new subscription to the magazine.
Contest
Definition: An opportunity to win a prize after the purchase of the product
Example: entering writing contest but having to pay an entree fee
Sweepstakes
Definition: opportunity to win a prize without any fee
Example: entering a writing contest for free
Sampling
Definition: giving away a sample of products toe encourage sales.
Example: grocery stores giving away samples of food
Point of Purchase Displays
Definition: Keeps image of service/product in customers mind longer
Example: stands in grocery stores
Special Events
Definition: gathering designed to endorse/ sell product
Example: carnival in park by chick-fil-a
Couponing
Definition: vouchers or certificates to reduce price on product
Example: half off on vitamin water