Saint Patricks Day & Marketing

Bryce McCain & Shawn McManus

History Of Saint Patrick's Day

Every year on March 17, the Irish and the Irish-at-heart across the globe observe St. Patrick’s Day. What began as a religious feast day for the patron saint of Ireland has become an international festival celebrating Irish culture with parades, dancing, special foods and a whole lot of green. Saint Patrick's Day was made an official Christian feast day in the early 17th Century. However, the secular celebration is always held on 17 March. In 1903, St Patrick's Day became an official public holiday in Ireland. This was thanks to the Bank Holiday (Ireland) Act 1903, an act of the United Kingdom Parliament introduced by Irish Member of Parliament James O'Mara. 47,850,000 people in America celebrate Saint Patrick's Day because it is a Christian Holiday. An interesting fact is that Saint Patrick was not actually born in Ireland, he was born in Britain.

Saint Patrick's Day and Global Marketing

In Ireland:

  • There are amazing Saint Patrick's Day parades and festivals that are exclusive only to Ireland.
  • During Saint Patrick's Day, Ireland's local beer economy (Guinness) increases because of the large amount of beer bought.
  • The food market will offer a selection of Irish delicacies, including an Irish beef stew cooked on "live fire" by acclaimed Irish chef John Relihan.

In London:
  • For the best St Patrick’s Day London has to offer, attend the free St Patrick's Day Festival in Trafalgar Square, and take part in one of the best Irish events in London.
  • Families can take part in a selection of St Patrick’s Day activities, with an artisan Irish food market, comedy and film festivals, ceilidhs, music and dance.
  • Saint Patrick is one of the patron Saints of Ireland and the day is traditionally celebrated with a feast and a national holiday in Ireland. St Patrick's Day is also celebrated all over the world, by people of both Irish and non-Irish descent.
  • St Patrick's Day is celebrated across the capital, with parties in many of London's Bars. Expect green decor, traditional Irish drinks and lots of fun! You might also find a special menu or two at London's restaurants.

Saint Patrick Day Product/Service


Promotion: Wear Green and get a free short-stack of pancakes

Place: IHOP

Price: $1

Product: Pancakes

People: Anybody who wears green is eligable