Sponsors For The Olympics

By: Sufiyaan 73

What are we going to be learning today?

Today we are going to be learning as follows:

1. What is a "Sponsor"?

2. How does Olympic sponsorship work?

3, Which companies have sponsored the Sochi Winter Olympic games and the winter Olympic games before that?

4. What are the responsibilities of the Olympic sponsors?

5. What is are examples of a Domestic Sponsors?

6. How do sponsors advertise the Olympics?

What is a "Sponsor"?

The Story of Sponsors

You might be wondering about what a sponsor is. A sponsor is a person or organization that supplies funds for a project, event, or even a person that is taken care of by someone else. Therefore, everything you read below will be about the organizations that stepped in to organize the Olympics, in other words you will be learning about the sponsors of the Olympics.

Different Types of Olympic Sponsorship

How Does Olympic Sponsorship work?

As you already know a sponsor can fund a event and/or a person. Therefore, In the Olympic Games there are two types of sponsors. One, that funds the entire Olympic Games called the Worldwide TOP partner, or two, that funds only people from a certain country. Worldwide TOP partners are more or less the same in every Olympic Game because their expertise are required in every Olympic Game. Whereas, for the Domestic/National sponsors, they frequently switch to sponsoring other countries seeing their success.
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To learn more about "Different Types of Olympic Sponsors"

Did you sponsor the Olympic games?

Which companies sponsored The Sochi Olympic games and ones before that?

The Olympic Games are a huge platform that amazes the world, but it requires many people to lend a hand in the making. As we learned right before this Worldwide TOP sponsors, sponsor the entire Olympic games. There are many Worldwide TOP partners this year for the Sochi Olympic Games. Here is a list of all the Olympic Partners in the Sochi Olympics:

1. Coca-Cola

2. Atos,

3. Dow

4. GE(In other words, General Electric Company)

5. Mac Donald's

6. Omega

7. Panasonic

8. P&G (Procter and Gamble)

9. Samsung

10. Visa

These ten companies do a lot for the Olympic games they are also very notorious in the Winter Olympic event. The only other company that wasn't sponsoring the Olympics in the 2012 London Olympics was Acer. In Vancouver 2010 the Worldwide TOP Partners were:

1.Coca-Cola

2. Acer

3. Atos Origin

4. GE(In other words, General Electric Company)

5. Mac Donald's

6. Omega

7. Panasonic

8. Samsung

9. Visa

Therefore, you can see that there are many famous companies that sponsor the Olympics and some of them are very recurring.

So Much Work

What are the responsibilities of the Olympic sponsors?

Olympic sponsors have a lot of load on their backs. They put in a lot of effort in putting together the Olympic Games. Some of their responsibilities are to: Help stage the games, supply technology and expertise, support grassroots sports, deliver sustainable solutions for the infrastructure and the environment. That's not all, watch this video underneath that highlights some of the important things the Worldwide TOP Partners do to help the Olympic Games.
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To watch the video about the responsibilities of the Worldwide TOP Partners.

Domestic / National Sponsors

Here's some information about Domestic Sponsors

Now that you everything there is to know about Worldwide TOP Partners, you might be wonder about the Domestic Sponsors. Well, the Domestic Sponsors are focused more towards countries and teams than the actual Olympic events. For Example, in the London 2012 Olympics, the sponsors for team Great Britain were the following companies:

1. Adidas

2. BMW

3. BP(a petroleum agency)

4. British Airways

5. BT group(a British multinational telecommunications services company)

6. EDF(a French electric utility company)

7. Llyods Bank


Adding to that, Canada has many partners this year. Canada's also has a group sponsors called the Premium National Partners in Sochi 2014, and they are:


1. RBC(Royal Bank of Canada) 2. Bell

3. Canadian Tire 3. The Hudson's Bay Company


Canada's main group of National/ Domestic Partners are :


1. Air Canada 2. BMW

3. PetroCanada 3. Teck


Now you have learned a lot about The Worldwide TOP Partners and some of the Domestic Sponsors.

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To find out more about the National Partners for Team Canada

Advertising In Olympics

How do sponsors use Olympics in their advertisements?

Advertisement is a crucial part of the Olympics. It's important to have an advertisement in the Olympics so that the sponsors get publicized and so that more people buy the products of the sponsors. Sponsors try to use the little time between events to entertain people and make their products more famous. Advertisements not only tend to have very good graphics, but they purposely try to make a person get emotional in an advertisement so that the audience connects more with the games and really feels like buying the sponsors products. There are many interesting advertisements, but the ones below are some of the most trending. Have a look on how the Olympics and the companies that sponsor it are beautifully advertised.
P&G Thank You, Mom | Pick Them Back Up | Sochi 2014 Olympic Winter Games
Sochi 2014: The Best of Canada on the Best of Bell.
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To learn about the history and responsibilities of Visa in the Olympic Games

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To learn about the history and responsibilities of Coca-Cola in the Olympic Games

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To learn about the history and responsibilities of Atos in the Olympic Games

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To learn about the history and responsibilities of Dow in the Olympic Games

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To learn about the history and responsibilities of GE in the Olympic Games

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To learn about the history and responsibilities of Omega in the Olympic Games

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To learn about the history and responsibilities of Panasonic in the Olympic Games

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To learn about the history and responsibilities of Procter and Gamble in the Olympic Games

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To learn about the history and responsibilities of Samsung in the Olympic Games