Visual Merchandising
By Megan Garcia
What is visual merchandising?
It's a method of developing floor plans and three-dimensional displays in order to maximize sales.
Artistic Window Display
They displayed the denim pants in different positions to catch your eye.
Window Display
The mannequins are used to mirror the way high-fashion models would stand in the clothes.
Shelving
The fragrance bottles are shelved into an M to represent the store and emphasize them selling new fragrances.
The purpose of visual merchandising:
The purpose is to help customers locate the desired merchandise, they can self-select and co-ordinate. Also, it helps highlight the merchandise. Usually the featured item in in the front window or directly in front of the doors.