Drink, drive and score a date with a blonde.
This campaign, "Drink, drive and score a date with a blonde" was made to limit drink driving which is a major influence in the number of road fatalities in Australia to this day. In 2014, 309 people died on NSW roads. The analysis showed 11% of fatalities in recent years were attributable to driving under the influence of illicit drugs and 15% to driving under the influence of alcohol.
What's your Plan B?