Spread the Word

Advertisements Present an Unrealistic View of Perfection

By: Bailey Wicks and Kendall Johnson

Only you can control how you feel about yourself. However, people today forget this and tend to let advertisements take away their self confidence. They are also beginto change themselves based on preconceived ideas. Advertisers are selling the concept of perfection. This makes us want to change the way we look, sometimes using dangerous tactics.

The average American views about of 200 ads each day. Though, most don't realize the impact that the ads have on them. Elizabeth, a 14 year old, is one of the few young teens that is beginning to understand the tactics that advertisers use to suck us in. "I do think one thing commercials try to do is make you feel self-conscious," says Elizabeth. "They want you to worry about zits and clean pores, about your hair being shiny enough, about how muscular you are, and how much you weigh. They push at me, bring it up more in my mind." Advertisers rely on our imperfections to sell products that we think will get rid of them. Due to the fact that most people portray athletes and supermodels as perfect, advertisers use this to their advantage. They use these "perfect" people to sell products dealing with appearance. People see these ads of beautiful models and muscular athletes, hoping that if they buy the product, they will look like them.

In the effort to achieve "perfection" , people sometimes strive to change themselves, reverting to dangerous tactics. According to The Center of the Study of Commercialism, "80% of 10-year-old girls report having dieted and that eight million American suffer from anorexia or bulimia, two potential life-threatening eating disorders." Ads displaying thin women are shown everywhere. The more we see them the more we believe that thin equals beauty. Although, in reality beauty is not just what you look like, but it is also how you act and how you feel about yourself. By simply showing self confidence, you are portraying the true meaning of beauty. Ads can have a huge influence on you, whether you realize it or not.
To solve this problem, people need to understand the tactics advertisers use to sell their products. Ads use models that have no flaws to sell their products. However, most people do not realize that these models are modified by professional makeup and hair artists. These professionals style the models to look as though they have no imperfections. According to The Center for the Study of Commercialism when it comes to the appearance of women in ads “ It’s an illusion created by makeup artists, photographers, and photo retouchers." Everyone across America needs to know that models are unnatural. Also, that ads are made to simply pry on our vulnerabilities. There is little that you can do change ads, so instead change your mindset: be realistic.
Advertisements falsely present the idea of perfection. They try to make us believe that women who are as skinny as a twig or men who are as buff as an elephant are ideal. Though, in reality no one is perfect. No matter how hard we try, we can not. There are many forms of beauty and all are equal. Every shape and size is"perfect" if it is accommodated with self confidence. Do not let the ad’s idea of beauty affect you. Change your mindset and spread the word.

Work Cited

"Are Ads Making You Sick?" Current Health 2, a Weekly Reader

publication Apr. 1999: 6. Opposing Viewpoints in Context. Web. 17 Dec. 2015.


Blumm, K.C. "Jessica Alba: I Used to Be So Self-Conscious." PEOPLE.com. N.p., 23 Sept. 2013. Web. 17 Dec. 2015.Farrington, Jan.


Lanthedam. "Society Views: Perfection." Soc. Wordpress.com, 1 May 2014. Web. 17 Dec. 2015.


The Central for the Study of Commercialism. The Price of Happiness: Advertising and Image. Springboard. Vol. 3. N.p.: College Board, 2011. 126-28. Print.


"The Naomi Narrative." The Naomi Narrative. Wordpress.com, 2 Nov. 2015. Web. 17 Dec. 2015.