intentional deception for gain
Phishing/Smishing: Defrauding an online account holder of financial information by pretending to be a valid company.
Retail/Auction Fraud: Buying something online, but never actually receiving it.
Work at home: Paying for a kit with components for an "easy" job at home.
How to Avoid
Don't reply to messages asking for personal or financial information, Look at customer ratings, Know who you're dealing with- research institution, Looks to good to be true