plain folks

by:Audrey & kaitlyn

DEFINITION

"Plain folks" IS A PROPAGANDA TECHNIQUE IN WHICH SOMEONE TRIES TO PRESENT THEMSELVES AS AN "AVERAGE JOE". it is used to gain the interest of the everyday man.


in eHarmony commercial the company uses the average Joes or regular people to present the idea which creates more trust with the viewed.

plain folks examples

Simply Ageless Makeup from COVERGIRL + Olay | Ellen & Sofia Vergara
Selena Gomez: Love Your Hair Longer with Pantene | Pantene Commercial
Panda Cheese Grocery Store Commercials

NEVER SAY NO TO PANDA CHEESE

COVER GIRL

Taylor Swift, Rihanna and Katy Perry are used to sell Cover Girl make-up. A lot of companies will use celebrities and other popular figures to sell their products because a lot of people look up to celebrities and want to be like them in some way; so even if Taylor Swift's fans, Rihanna and Katy Perry

The general public found out these people were paid to do the advertisements. Regulations were put in place that forced advertisers to run a disclaimer at the bottom of the advertisement saying these people were paid spokespersons. That brought the appeal down dramatically when it was found out your idol likely did not use the product but just wanted to make more money.

The question is, does anybody believe these celebrity endorsements anymore? Some consumers do. Companies still use them. However, now we are seeing more and more advertisements with the use of ordinary people.

for examples

Cheetos Commercial Party
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THANK YOU FOR LISTENING

WE HOPE YOU LEARN SOMETHING ABOUT OUR PRESANTITEDSION