by:Audrey & kaitlyn
"Plain folks" IS A PROPAGANDA TECHNIQUE IN WHICH SOMEONE TRIES TO PRESENT THEMSELVES AS AN "AVERAGE JOE". it is used to gain the interest of the everyday man.
in eHarmony commercial the company uses the average Joes or regular people to present the idea which creates more trust with the viewed.
plain folks examples
NEVER SAY NO TO PANDA CHEESE
The general public found out these people were paid to do the advertisements. Regulations were put in place that forced advertisers to run a disclaimer at the bottom of the advertisement saying these people were paid spokespersons. That brought the appeal down dramatically when it was found out your idol likely did not use the product but just wanted to make more money.
The question is, does anybody believe these celebrity endorsements anymore? Some consumers do. Companies still use them. However, now we are seeing more and more advertisements with the use of ordinary people.