Sam Hockstra

Brand Extension

Crocs will be making more products such as wallets, back packs, sweat shirts and shirts.

Brand Licensing

Crocs will be teaming up with the water bottle brand Camelbak. For example, Camelbak will use Croc material and have holes where one can place jibbitz.

Mixed Brands

A new brand named Krocs are being created for the lower class target market.
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Crocs with be co-branding with the NFL. Crocs will create shoes with NFL logo teams and their colors.