CROCS
Sam Hockstra
Brand Extension
Crocs will be making more products such as wallets, back packs, sweat shirts and shirts.
Brand Licensing
Crocs will be teaming up with the water bottle brand Camelbak. For example, Camelbak will use Croc material and have holes where one can place jibbitz.
Camelbak water bottle
Croc
Use the material Croc shoes are made out of and place it around the water bottle.
Jibbitz
The material will also contain holes around where jibbitz can be placed.
Mixed Brands
A new brand named Krocs are being created for the lower class target market.
Co-Branding
Crocs with be co-branding with the NFL. Crocs will create shoes with NFL logo teams and their colors.