ISPRA Fall Conference

Let's get social! Ramp up your strategy, measure ROI

Friday, Oct. 12th, 9am-3pm

1521 Technology Parkway

Cedar Falls, IA

Register today! Cost: $95 members | $125 non-members

Register by October 8.

RSVPs are enabled for this event.


8:30-9 am

Sign in and networking

9-9:15 am


Laura Sprague, APR, Johnston Community School District & ISPRA President

9:15 am - 12 pm

Beyond Facebook: Crafting a Social Media Strategy

Chris Snider, Associate Professor, Drake University

12-12:30 pm

Lunch on site

12:30-1:45 pm

ROI: Measuring the results of your digital efforts

Maddie Shepard, Converge Consulting

1:45-2 pm


2-3 pm

Breakout sessions

  • Creating social media graphics that get noticed (Tiffany Schmitt, Digital Communication Specialist, Central Rivers AEA)

  • Video/photography tips for social (Eric Smidt, Director, School, Community and Media Relations, Ames CSD)


Contact Beth Strike, APR, Director of Creative Services/Communications, Central Rivers AEA & ISPRA Vice President at 319-273-8222.


Lodging: A Best Western Plus is located directly across from Central Rivers AEA at 1614 Technology Pkwy, Cedar Falls, IA.They will honor the federal rate of $94. (Mention Central Rivers AEA when making reservation.) Phone: (319) 277-2400