Advertising In France
Anita Alagic
SECTION 1
What is Advertising?
What are the different methods of advertising in France?
How do advertising and marketing improve the quality of life?
How do they influence us?
How does a seller convince his/her client to buy a product?
SECTION 2
What are different brands (des marques) of French daily routine products?
yves-rocher, l'oréal, Avène, homéoplasmine, uriage, l'occitane, nivea, lancôme, Bioderma, Topicrem, Nuxe, Vichy, etc.
SECTION 3
American Ad vs. French Ad
The target audience? The target audience is women.
The goal or message? The goal is to persuade women to buy these fragrances.
What makes it interesting? Something interesting about each of the ads is that they both used famous people to try to persuade women to buy their products. They also used special fonts to attract attention.
SECTION 4
French Video Advertisement
The target audience? The target audience is women.
The goal or message? The goal is to persuade women to buy this shampoo.
What makes it interesting? This ad is interesting because it doesn't seem like it's an advertisement at first. It shows women and their insecurities to send a positive message, which makes viewers find this company friendly and buy their products because of it.