Beautycounter Briefs

All the Better Beauty News that's Fit to Print


After much anticipation, its finally here: the biggest product launch since Beautycounter was founded three years ago! Our Lengthening Mascara was released this month after years in development. And it was worth the wait. It delivers dramatic length and definition, plus the confidence of safer beauty provided by our unparalleled Ingredient Selection Process. With organic oils and shea butter, it conditions lashes while you wear it. Additionally, the custom-designed wand features a long, precision handle that perfectly separates lashes, while a gentle curve in the wand captures hard-to-reach lashes and opens up the eye. The lengthening brush and formula work together to define and build lashes to be impossibly beautiful. Click here to purchase!

Beautycounter for Target: Better Beauty Getting Bigger

Building brand awareness is key for a young company like Beautycounter. After all, the more people that learn about the company, the more people become educated about better beauty and safer choices.

In that vein, I am thrilled to announce our Beautycounter for Target collaboration that will launch this coming Fall. Beautycounter will be the first ever limited edition beauty brand partner. It will be a partnership similar to the limited edition Target fashion capsule collections (think Lily Pulitzer, Zac Posen, Missioni, Issac Mizrahi and more). This promotion nine-week promotion (or while supplies last) will include 17 items, as well as two items designed just for Target.

As Target said, "We are constantly looking and evaluating the beauty landscape, and Beautycounter was on Target's radar as an up-and-coming brand -- it's an industry-disrupting brand known for cleaner, safer products that are premium in nature, and aligns with what our guests are asking for,"

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Packaging and Product Name Changes

If you're already a valued Beautycounter customer, please note some upcoming changes that you'll notice in some of your favorite products. While all ingredients and formulas are still those you know and love, the Essentials Line will now be referred to as Nourishing; and Countertime, which fights the visible signs of aging, will be called Rejuvenating. Various other products, including our Lustro Face Oils, Tints Skins and the Body Line will also reflect new names.

Additionally, Beautycounter will gradually unveil new navy packaging, reflecting a sleek, classic feel with a more modern edge. As we run through our existing inventory, product with the new names and packaging will begin to ship this Spring.

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Schools Out for Summer!

Looking for that last minute teacher gift? Search no more! Beautycounter offers the perfect gifts at just the right price point and they can also be paired with additional items for that creative idea that lets those who have spent so much time with our little ones know just how much they are appreciated. Just a few creative suggestions:

  • Beautycounter Protect Sunscreen with a fun Beach Towel
  • Rose Neroli or Citrus Mimosa Hand Cream with a Manicure Gift Certificate
  • Citrus Mimosa Hand Wash and Hand Cream with a Hand or Kitchen Towel
  • Rose Neroli or Citrus Mimosa Hand Soaps with a unique Soap Dish

Angie Sell, Director

It has been just over six months since I embarked on this adventure. I want to thank all of you for supporting me and the Beautycounter mission, not only with your purchases, but by spreading the word about clean and safer beauty. If you have further interest in hosting a social with a group of friends, please don't hesitate to contact me. Its another way to educate individuals while also earning free products!