The Girlfriends Guide to Hosting

Everything you need for a FABULOUS Stella & Dot Trunk Show!

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Thank you for hosting a Stella & Dot Trunk Show!

You are going to love how simple & fabulous it is! In order to maximize the success of your Trunk Show, here are some tips that I have found to be useful for my hostesses!
My business would not exist without you, so I thank you so very much!

My Goal is to help you earn as much FREE jewlery as possible!

Think about much FREE jewelry would you like to earn? Start making your Wish List!

You can email it to me: when you've figured out!

Typically my shows are $1,000+ in sales with a least 10-15 purchasing guests. That means at least $250 in free jewelry for you, plus four half-price items!! My job is to help you maximize your trunk show and get you as much free jewelry as possible, so let’s brainstorm a great guest list! Outside orders really help boost your free jewelry rewards as well!!

How do I earn the most Free Jewelry?!

Aim for a $1,000+ Trunk Show which will unlock the maximum rewards- 25% in FREE jewelry plus four half-priced items! Here is a link for more information about our Hostess Rewards:

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Be my "business partner" at the Trunk Show

The more your friends see YOU playing with the jewels and trying everything on- the more inclined they are to follow suit!

Feel free to help me style all your guests! If you see something one of your friends will love, stick it on her! She'll love the personal attention and styling ideas!

Bling it on!

Wear an top/outfit that is plain enough with a simple neckline/color so you can model all of the fabulous jewelry with your guests!

Layer on the Stella & Dot and change up it during the night! You might dress up your outfit with the jewelry you hope to take home with your Hostess Rewards.

Be a guest at your own Trunk show! Get out of the kitchen (let a friend pass out the wine so you can focus on the jewelry with the guests!), relax, socialize and have fun!

A trunk show is as simple as a table & a bottle of wine!

Plan to display the jewelry in the same room as the food & drinks! The kitchen is often the best place, if space allows (better lighting, and people always end up in the kitchen to socialize). Wherever the wine is, the jewelry should be too!

The day of the Trunk show I’ll arrive 20-30 minutes beforehand to set up. Simple snacks are all that’s needed- a couple bottles of wine, cheese & crackers are all we’d need. (Or for a morning Trunk Show- mini muffins, fruit, & pink lemonade work great!). The guests are so drawn into the jewelry, they barely take time to eat anything.

It’s super laid back- more like a “boutique jewelry store is opening in your home for a couple hours” than a “party,” so you can do whatever you’d like- but no chocolate fountains required! :) Honestly the simpler the better! I prefer the guests to think of it as a style event more than a ‘party’, so KISS- Keep it Simple & Stylish!

The More the Merrier! Tips for encouraging Trunk Show attendance

We encourage attendance of 15+ purchasing guests (though of course I am happy to do smaller trunk shows). In order to ensure greater success (free jewelry!) for your time and effort as a hostess, OVER Invite! Invite 3-4 times as many guests as you would like to have because you will always have last minute cancellations or forgetful friends :)

Everyone wants to be included & invited!! Mix it up with different groups of friends & encourage guests to bring a friend or two! Use this little acronym to help you brainstorm guests to invite: FRANCK: Friends, relatives, acquaintances, neighbors, community, kid (mom) friends.

Make it Personal

Personal connection is always the best. Phone calls to your confirmed guests and “maybes” 2-3 days prior to the Trunk Show are also very helpful! Emails sometimes get ignored & forgotten, so make a quick phone call to your guests so they know it wouldn't be the same without them!

Your own Unique Trunk Show link

Be sure to share your Trunk Show link with everyone which allow them to preview or shop, even if they are unable to attend! Let me know if any of your friends would like me to mail them a full-size Look Book as well.

*** If you are able to obtain 3 outside orders prior to the Trunk Show, I’ll give you a $25 gift certificate to be used at your show! No pressure, just something fun to help you include your friends who cannot attend.. ... And help you maximize your free jewelry rewards!


#1 I'll make you a digital Save the Date with fun images and links to your trunk show!

#2 I'll print off at least 40 invites for you (they are absolutely adorable). The paper invites are so professional and we have found they really boost attendance! They create a more personal touch and it never hurts to have something to stick on the fridge as a reminder! I can either give you the printed Invites & envelopes for you to mail out OR if you want to send them out for you I just need their full name, email, phone, & address info for each guest, I’ll send them out for you.

Summary: I will do everything for you for the Invitations! All you have to do it send it out to as many people as possible!

** I don’t recommend relying on Facebook, but if you post your invite on FB in addition to our other invitation methods, then let me know and I’ll provide you with the link to your trunk show, the verbiage and a jpg image!

Remind, Remind, Remind!

You'd be amazed at how many forget so don't hesitate to invite, invite again, and remind!

Text messages have proven to really help increase attendance! Send a quick a text out to everyone the morning of the trunk show “The wine is chilled! Can’t wait to see you at 7pm for the Stella & Dot Trunk Show!” OR a few days before your Trunk Show, I can make you a super cute text jpg (photo) so you can embed it in an email, post on FB, and you can even save it to your smart phone and text it out!

Placing your Hostess Rewards Order

Once I enter in all of the customer orders, you can do your Hostess order for your free and half-price items or I can help do your Hostess order for you. There will be shipping & tax on the Hostess order.

Shipping & Tax

Trunk Show guest orders will be shipped at a flat rate of $5.95 per order. Shipping is SUPER FAST (less than a week!) and you don’t have to do a thing because orders ship directly to the customers as soon as they place the order & come in irresistibly cute packaging! Tax is charged based on the address the order is being shipped to.

Style It!

Watch what I do at the Trunk Show! If you're curious about what it would be like to be a Stylist, let's chat about that at your Trunk Show!

In the meantime, here's a bit more info: and Contact me HERE!

I am continuing to grow our market in the Midwest, and across the US, and now into the UK, Germany, France, & Ireland!
Let me know if you know someone who would love doing what I do!
XO- Kelli
Hear Our Story | Stella & Dot

Looking forward to a Fabulous Trunk Show!

The only thing to do now is invite everyone you know and talk it up! I’ll take care of the rest! I will be in touch, but feel free to contact me with any questions!

Kelli Robinson
Director & Founding Leader with Stella & Dot