Under Armour

"Protect This House"

OUR AWESOME PRODUCTS

Under Armour- Help make athletes better through passion,design,and innovation.

Sponsors many athletic events and stars!

CEO/Founder Kevin Plank. President-Brian Cummings

Factory Location: 1020 Hull St. Baltimore, Maryland

5,900 employees. 113 business locations
LONGFORM: READY FOR AUGUST. TIME TO TAKE SOMEONE'S SPOT.

Marketing: Partnerships: Revenue:

Marketing: billboards,stores,books,and magazines. Partenerships: National Basketball Association athletic events,National football league camps and athletic ceremonies,Professional track uniforms and training facilities,USA Gymnastics equipment and uniforms. Under Armour revenue 506$ million per year.

SWOT

Strengths: innovation,perpetual research and development,diverse products,strong revenue,effective marketing campaign,brand. Weaknesess: Tiny market share,small marketing budget,footwear line,dont own fabric technology or process patents,dependence on domestic market. Oppurtunities: increase sponsorships,expand footwear line,move into foregin markets,diversify pricing strategy,license technology. Threats: global finical climate,market leaders,premium pricing,limited casual clothing