Coffee

Sweet drinks

Characteristics

Coffee-type drinks, like lattes, mochas, cappuccinos, and frappes, have become extremely popular in recent years. Starbucks and Dunkin Donuts try to market to a specific group of people when selling their products.

Demographics

Coffee businesses try to market their sweet coffees to teens and young adults. Oftentimes, college students drink coffee because they need energy and study in coffee shops. Specifically, females often enjoy these drinks because they are sweeter.

Therefore, the target for sweet coffee drinks would be female teens to young adults.