Drunk Driving Prevention

Nicks

Frinds Don't Let Friends Drive Drunk | Drunk Driving Prevention | Ad Council

About the Campaign

  • Launched in 1983.
  • 68% of Americans report that they have tried to stop someone from driving drunk because of the campaign.
  • On average in the U.S. someone is killed by a drunk driver every 40 minutes.
  • The amount of drunk driving deaths has decreased by 30% since 1994.
  • 16-24 year olds accounted for 42% of all fatal drunk driving accidents.
  • In 1983, 50% of all fatal accidents were alcohol related.