Super Bowl 50 Propaganda Project
Domestic Violene Hotline
This ad uses plain folks. It uses two friends that are going on about in their daily lives. One is a super bowl party having fun and the other is at home with "Jake." People of this generation can easily relate to this ad because they are constantly on their phones and texting their friends. Those girls were ordinary girls with ordinary lives.
This commercial also uses a form of false analogy. It is saying that if you call the hotline you will be abuse free. Everything bad thing will stop around you. In real life when you call a hotline, all they do is give you advice and tell you your options. But is that really actually doing anything? Sure it is encouraging them to get help immediately, but does that guarantee that they will get the help they need? Does that mean that as soon as they call the hotline their abusive partner will stop abusing them?