"Make Every Drop Count"

Colgate Toothpaste

Colgate's Super Bowl Commercial 2016

During the 2016 Super Bowl, a commercial by Colgate demonstrated how much water is gone to waste when you leave the faucet running while brushing your teeth and the better places it could have been used, Colgate proves this statement by using actors to portray those in need using the water.


Colgate supports their campaign by the use of emotional appeal to help people understand why it's imperative to save water and make the audience think of others' circumstances that normally, they wouldn't think about.


Colgate juxtaposes those who waste water and those who need water in order to persuade the reader to turn off the sink while brushing their teeth so that they don’t leave the resources others may need unused.


Using a touching and emotional tone, the company encourages people who leave the faucet running while brushing their teeth to go green and save water by shutting it off when not in use.