The Product Life Cycle

Introducing

INTRODUCTION

The introduction stage is the beginning stage in the product Life Cycle

-Product first developed

-Sales are very low

-promotion cost are high

-Size of market product is small


Examples: 3D TV's


GROWTH STAGE

The Growth stage is the second stage in the product life cycle

-Strong growth in this stage

-Growth in sales and profits

-Profit margins increase

-Most likely to invest money in promotional stage


Examples: Bluray discs/DVR

MATURITY STAGE

The maturity stage is the third stage in the product life cycle

-Main goal is to maintain the market share

-The most competitive time for most products Examples: DVD

-consider product modifications


Examples: DVD

DECLINE STAGE

The decline stage is the last stage of the product life cycle

-The product will begin to shrink

-Products may switch to less expensive productions

-possible to make some profit


Examples: Video Cassetts