The Product Life Cycle
Introducing
INTRODUCTION
The introduction stage is the beginning stage in the product Life Cycle
-Product first developed-Sales are very low
-promotion cost are high
-Size of market product is small
Examples: 3D TV's
GROWTH STAGE
The Growth stage is the second stage in the product life cycle
-Strong growth in this stage
-Growth in sales and profits-Profit margins increase
-Most likely to invest money in promotional stage
Examples: Bluray discs/DVR
MATURITY STAGE
The maturity stage is the third stage in the product life cycle
-Main goal is to maintain the market share
-The most competitive time for most products Examples: DVD
-consider product modifications
Examples: DVD
DECLINE STAGE
The decline stage is the last stage of the product life cycle
-The product will begin to shrink
-Products may switch to less expensive productions
-possible to make some profit
Examples: Video Cassetts