Creating an Effective Sales Team

Erasmus+ KA-1 Course

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Course Description

Every small business owner or new entrepreneur knows that the success of their company will depend largely on the effectiveness of their sales team. After all, if you are not selling something, then you can hardly call yourself "in business" since business is by definition an exchange of goods or services for money. The key to increasing your company's exchange with the buying world rests with your salespeople.

Creating an effective sales team, however, is more than just wanting a good team or hiring strong personalities. In many ways it is an ongoing process and simultaneously a work of art in progress. A team that flows well together, serves the public and the company and is highly motivated for their own purposes is one that will perform and exceed your goals. But there is even more to it.

Target groups

Teachers (Secondary, vocational, adult, special needs), teacher trainers, educational guides and counselors, head teachers/ managers of schools, adult education professionals, parents, other interested person

Course Lessons (7 days)

DAY 1:

  • Lesson 1 : Initiating a Staff Search

    For an upstart company or any small business, one of the most trying elements of the business is how to attract, screen, and retain top selling staff.

  • Lesson 2 : Screening for MMFI

    This lesson will discuss a list of things to look for to properly screen your company's sales candidates for the MMFI trait.

DAY 2:

  • Lesson 3 : Right Thinking

    This lesson will discuss the important trait of "right thinking" in forming an effective sales team.

  • Lesson 4 : The Performance Personality

    When looking for your sales team members, you will want to keep in the front of your mind the type of personality that makes a successful sales team. This lesson will discuss the asset of the "performance personality."

DAY 3:

  • Lesson 5 : Enthusiasm and Motivation

    Enthusiasm and motivation are key elements to successful sales teams and qualities that you will want to look for when selecting your team.

  • Lesson 6 : Motivated to Sell

    This lesson will examine the various motivators for sales performance.

DAY 4:

  • Lesson 7 : Cultural and Generational Concerns

    To know how to choose your staff to the optimum, you must first understand some basics about cultural and generational factors.

  • Lesson 8 : Hiring the Opposite Sex and Sex in the Workplace

    This lesson acknowledges the complexity of the subject of gender but is primarily focused on how to hire someone

DAY 5:

  • Lesson 9 : The Best and the Brightest

    In this lesson, we will cover some of your greatest concerns as you seek to recruit top people for your company.

  • Lesson 10 : Courting and Engagement

    The best interview you will conduct is one in which you are able to gather important information from your prospective sales team member.

DAY 6:

  • Lesson 11 : Selling To The Seller

    This lesson will discuss the period that you want to nonverbally persuade the new team member that he has made the best choice in joining your company.

  • Lesson 12 : Making A Great Sales Staff

    This lesson is designed to help you implement practices that will help your team develop into one of the best in your industry.


DAY 7:

  • Lesson 13 :Keeping A Great Sales Staff

    Here are some things to consider about keeping your team when you have developed a great staff.


  • conduct a staff search,
  • how to screen your applicants for top selling personality traits,
  • how to avoid character traps by looking for right attitudes and right thinking patterns,
  • how to retain a top seller
  • generational and cultural concerns along with issues of sex in the workplace
  • cover issues of motivation which vary depending on personality and age as well as how to find the best and the brightest for your company.
  • you will know what to look for in top salespeople, how to recruit them and how to retain them.

Financial conditions

  • The course fee – according to Erasmus+ programme (70 euro/ day), 490 Euro for a 7 days course (without travel)
  • We can provide you very nice and comfortable hotels. All expenses is covered by EU in Erasmus+ School and Erasmus+ Adult project.
  • We can organise cultural activities.

Our courses will take place

Contact for dates

You can look at OTHER COURSES

We can help you during proposal writing...

We can help you during proposal writing...

We offer free consultancy for writing the application form for our patners (for groups larger than 8 persons).

For further details and registration, contact Ali ULUSOY, General Manager of Happy Kids.

We can also collaborate in KA-2 s...