Biggest Beautycounter Launch yet!
Monday, May 2nd, 7am
This is an online event.
Years in the making, our breakthrough mascara delivers dramatic length and definition, plus the confidence of safer beauty provided by our unparalleled Ingredient Selection Process. With organic oils and shea butter, it conditions lashes while you wear it. The easy-control spiraled brush ensures clean application without smudging, clumping, or flaking.
Behind the Impossible product that builds impossibly long lashes
For the launch of our very first mascara, Christy Coleman, Head of Innovation created an everyday buildable formula that allowed for both a natural or a dramatic look.
Our product development team worked for more than three years to invent a formula that met our high standards for safety and performance. Our Lengthening Mascara has all the benefits of many of the most popular mainstream mascaras, but with none of the sticky mess.
The Key Ingredients
Our proprietary formula hydrates with ingredients such as:
• organic pomegranate oil • organic cocoa butter
• organic shea butter • organic acai oil to condition lashes
The custom-designed wand features a long, precision handle that perfectly separates lashes, while a gentle curve in the wand captures hard-to-reach lashes and opens up the eye. Our lengthening brush and formula work together to define and build lashes to be impossibly beautiful.