Biggest Beautycounter Launch yet!


Mascara Launch

Monday, May 2nd, 7am

This is an online event.

Years in the making, our breakthrough mascara delivers dramatic length and definition, plus the confidence of safer beauty provided by our unparalleled Ingredient Selection Process. With organic oils and shea butter, it conditions lashes while you wear it. The easy-control spiraled brush ensures clean application without smudging, clumping, or flaking.

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Behind the Impossible product that builds impossibly long lashes

We all thought a significantly safer, high-performing mascara was impossible. With years of research and genuine breakthrough, it became possible. And so have impossibly long lashes.

The Inspiration

For the launch of our very first mascara, Christy Coleman, Head of Innovation created an everyday buildable formula that allowed for both a natural or a dramatic look.

The Innovation

Our product development team worked for more than three years to invent a formula that met our high standards for safety and performance. Our Lengthening Mascara has all the benefits of many of the most popular mainstream mascaras, but with none of the sticky mess.

The Key Ingredients

Our proprietary formula hydrates with ingredients such as:

• organic pomegranate oil • organic cocoa butter

• organic shea butter • organic acai oil to condition lashes

The Brush

The custom-designed wand features a long, precision handle that perfectly separates lashes, while a gentle curve in the wand captures hard-to-reach lashes and opens up the eye. Our lengthening brush and formula work together to define and build lashes to be impossibly beautiful.

How to shop

Let me know and I will include you! These will go fast! 3 years in the making, 4 organic moisturizers, 1 custom-designed precision wand, 2 U.S. don't want to miss out!