Week 4 Lecture
Analyzing Social Change, Sex as a Marketing Tool, and Privacy Policies
Interestingly, in 2005 the Carls Jr. campaigns came under fire from the Parents Television Council (PTC). They felt that these ads were potentially corrupting and voiced that they would, “mobilize more than 1 million members to contact the restaurant chain and voice their displeasure” (CNN Money). While they followed through on their convictions, there actions were not effective….the campaign still runs today. Advertising of this nature is very effective in that consumers tend to focus on the presentation more than the product. Have you ever heard the saying “Sell the sizzle, not the steak”? That’s a keystone of using sex to sell a product. Do you see provocative advertising as uncomfortable, commonplace or both? In your opinion, why does it “work”?
For more information, click the following links.
The media can play a large role in shaping public opinion. To some degree, this can be negative –but- it can also be positive as well. What is one social cause or social movement that is close to your heart? If more people were aware of this cause, do you think you’d see more action for it? Social change can occur in a variety of ways but one of the best igniters of change is awareness. As we discussed in earlier weeks, the average American adult spends nearly eight hours a day staring at screens (TV, phone, computer etc.). We are saturated with technology and have information right at our fingertips. When a major news event occurs, many of us go to our phones or laptops to investigate the matter further. In considering social movements we see the same thing occur: Once we light the spark of interest, a blaze of action often follows. Can you think of any recent social movements that have made the news? Do they have a presence on social media?
For information on media and social movements, click the following links.
Some of us are entering the workforce for the first time, others have left to pursue other endeavors, and others still are restructuring our career paths. In any event, we see that employers can often view items on our social media accounts to gauge “who” we are. Can you think of some ways that we can protect ourselves from this? When thinking about the privacy policies of some of the major social media sites, we see that Facebook has a section devoted to helping users with this quandary. You can read more here: https://www.facebook.com/help/282207828490074/ After viewing this information, are there any changes you might make to your social media accounts?
For information on privacy policies, click the following links.
- Sex sells. Provocative images are generally effective in selling products or services.
- Some individuals see racy ads as harmless “shock value” whereas others see lasting social implications.
- In 2005 the Carls Jr. campaigns came under fire from the Parents Television Council (PTC).
- In advertising, consumers tend to focus on the presentation more than the product.
- Senders found that with the explosion of national ad-supported gay and lesbian media, one feature has remained relatively consistent: the sequestering or removal of sexual advertising and editorial content
- The media can play a large role in shaping public opinion
- Social change can occur in a variety of ways but one of the best igniters of change is awareness.
- Privacy polices are often drafted to protect consumer privacy –but- in some cases, these can be directed towards the advantages of the business owner.
- Conisder the key points from our week. Which did you find to be interesting?
- Locate two resources in our Virtual Library (or from an online source) that relate to the key points you selected.
- Reflect on the connections you find between these resources and your own life/career goals.
- Discuss your findings with a friend, family member, or co-worker.
Here’s Why We Buy:
Sex Sells: It can make you forget what is being advertised:
10 Protest Movements That Changed the World:
Black Lives Matter
Kent State Shootings:
New Tools for New Movements:
Consumer Reports: Facebook Privacy:
State Laws About Social Media Privacy:
Social Media Research Raises Ethical Issues:
Teens, Social Media and Privacy:
Facebook Privacy Tips:
CNN Money. Retrieved on September 9, 2016, from: http://money.cnn.com/2005/05/24/news/newsmakers/carls_ad/
Tex Avery Wolf. Digital Image. Becuo. Becuo. Web. September 9, 2016.
Andy Warhol. Digital Image. RevolverWarholGallery. RevolverWarholGallery. Web. September 9, 2016.
Ethics. Digital Image. IP2Consulting. IPConsulting. Web. September 9, 2016.)