By. Steven Fletcher
The message shows Pepsi vs. Coke, and the ad is on cokes side and is trying to make you drink coke over Pepsi. The technique being used is name calling because they call Pepsi weak and say coke is the big dog. The target audience is teens coming out of school because it has a lot of things in it that are in school. The intended effect of the ad is to make you drink coke over Pepsi and coke is better. Yes it is effective because it makes people want to drink a coke.