Microsoft Super Bowl commercial
By:Harrison Bickham
Price of the video$$$
The commercial was 1min 1sec. For 30sec the commercial would cost $4million since the commercial is 1min it would cost about $8million.
Logo
The Microsoft logo has 4 different colors represent there diverse portfolio of products.
Microsoft 2014 Super Bowl Commercial: Empowering
Targets
Microsoft is targeting people with disabilities and people just to buy the new technology.
In the video it says "It gives voice to the voiceless." "And hope to the hopeless." It also is using Steve Gleason who is a former NFL player living with ALS a disease where you can't speak.
Types of Angles
Extreme close up
The video includes a Extreme close up on Steve Gleason's eyes I think they used this to show his emotion about the product that helps him speak.
Over the shoulder
This shot is showing the doctors and what they are doing without using first person.
Wide shot
They use this shot to show that the little boy is unable move well because he has robotic legs.
Close up
They used this shot to show the emotions of the man and what technology has don for him.
Wide shot
This is showing the viewers his arm and how it is robotic and is showing what technology has done for him.
Very Wide shot
This is showing the environment they are in and is showing the amount of people.
Different Angles
I think they used there ferrety of angles so they could make the commercial more emotional and impactful on the viewer.