The Coca-Cola Co.

OPEN HAPPINESS

Emily Ornella

The Brand That Represents Me

“Open Happiness.” These two words have become the representation that The Coca-Cola Company has created in their worldwide successful brand. As a worldwide and highly successful brand, Coca-Cola is an omnipresent brand that best represents who I am personally and academically.

Open Happiness

Coca-Cola is a brand that is in the business of spreading smiles and opening happiness every day all across the world. I believe that this statement encompasses the very essence of who I am as a person. I am a very enthusiastic person who loves to make others happy, while making the world a better place. Although this is a large undertaking, adding smiles and happiness to people or just one then I have done my job. As Mary Angelou quoted, “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Philanthropy

Coca-Cola is a worldwide company that exemplifies and demonstrates the importance of giving back. The Coca-Cola Foundation, Coca-Cola’s nonprofit philanthropic organization, has ingrained itself in communities and cities across the world to be a responsible member in the world of giving. As a rising senior at the University of Cincinnati, my dream in life is to have a career throughout life that makes a change in the world. I believe Coca-Cola brand embodies the core beliefs and the shared goal to make a difference in the world through giving back. As an avid animal lover, I volunteered at my local animal shelter to give back to my community and to better the lives of those who can’t. In life I hope that I can contribute to the world and make it a better place like the Coca-Coca brand has.

Brand Loyalty & Nostalgia

The Coca-Cola brand has created a nostalgia and loyalty amongst those who drink it and even those who don’t. Everyone can recall the Christmas commercials that have the Coca-Cola polar bears that touch our hearts every year. Loyalty and nostalgia exemplify the Coca-Cola brand to what it is today and what causes me to represent in correlation with the brand. I am a very loyal person pertaining to family, friends, and school. When I undertake a responsibility, such as school, I exceed expectations and strive to succeed. Being loyal to my academics has benefited me in ways I have never imagined. While averaging 18 hours per semester, being a Deans List Recipient, and completing internships, I have been molded into a self-motivated and dedicated student.

Encompass

The Coca-Cola brand encompasses happiness, philanthropy, loyalty, and nostalgia, which are qualities that best represent me. I am grateful that my personality and academics can be represented by one of the most loved brands known worldwide.


Some of my favorite commercials from Coca-Cola have been from the 2010 World Cup. Enjoy! :)

Coca-Cola World Cup 2010 TV Commercial Starring Roger Milla
Border Crossing - Coca-Cola Commercial