Media Literacy

What does it mean to be media literate?

Media For Me

Media is a form of technology in which many people use to communicate information, such as movies, pictures, sounds, videos and so forth. We are now in a point of history where we are prone to spend several years of watching TV, listening to music, surfing the internet, and playing video games. The media exposes us to a proliferating amount of information. Back in the day, media literacy used to mean that you could read a newspaper or watch TV, but now a days it’s much more than that. We cannot just simply emplace electronic media in front the whole world, until people are socially active in the media world. In the 21st century an erudite media literate person needs to know how to blog, tweet, podcast, webcast, telecommunicate, interview, and be interviewed. Being media literate means being able to think critically about news, entertainment, and advertisements, asking questions such as "who is this targeting?", and "what techniques and tools are being used to persuade the intended audience?" If you are media literate you’re an active citizen who is also a critical thinker. You are able to distinguish between the news and the rumors. You are skilled in knowing and comprehending the actuality of a free market society, and how this affects the media. Basically you comprehend the general role of commercialism and marketing strategies such as promotion, used to construct our media system. Race, class, and gender clouts the media we devour.

Coca Cola "America is Beautiful"


Coca Cola’s commercial, “America is Beautiful” (2014) suggests that America is a burgeoning melting pot, and any race or nationality can drink something exotic like, Coca Cola. Coca Cola illuminates this splendor by broadcasting children and adults singing harmoniously in different languages to “America is Beautiful;” and these symphonic singers are of different nationalities. Using different ethnicities and cites in America, Coca Cola entreats the American people to accept the demographics of our country in order to unite people of America and connect its product to that ideal. Coca Cola’s audience is the diverse culture and ethnicities that make America beautiful, and the Coca Cola commercial conveys this message in a patriotic tone.

Official Coca-Cola "Big Game" Commercial 2014 - America Is Beautiful

Rebecca Minkoff's NY fashion show accused of using actual Famine Victims

BY: Yashna Shourie March 15, 2014

Rebecca Minkoff’s latest New York fashion show has been oozed in controversy after claims that the models she employed were victims of the recent famine in Ethiopia.

It is believed the fashion guru had financial troubles because of the fees charged by professional anorexics, and their agents have looked to cheaper sources of malnourished labor to combat the economic downturn. Guests noticed a larger number of flies than are normally present at a major fashion gathering. Moments later, a size-zero girl in a revealing number from Mrs. Minkoff’s Autumn/Winter 2012 collection slipped into a coma before performing her sexy end-of-the-catwalk turn.

Their worst fears were confirmed when a number of models saw a vending machine in the lobby and began beating their fists against the glass. As the glass gave way, Bertha Banks, clambered on top of the machine and began handing out the few remaining fruit bars to her famished colleagues, which will surely prove to be an embarrassing moment for Rebecca Minkoff.

This morning CNN newsman, Michael Burke, in a moving commentary on the spectacle, said “Dawn breaks over Rebecca Minkoff’s Fifth Avenue fashion extravaganza and lights up a famine of horrendous proportions. Only this time the victims are extraordinarily well-dressed.”

Ms. Banks, meanwhile, insisted that she is still a bit starving, declaring "I'll tell you what I want, I want a sandwich with a side of crinkled fries and honey mustard."

Kinetic Typography