Functions of Marketing

Bryce watson

Market Planning

A marketing plan is a written document that outlines in great detail what the organization hopes to accomplish by following the plan. The plan should have specific strategies when implemented and will help the organization achieve its goals

Product and Service Management

The process of creating and changing the information about a company's catalog of offerings.


The action of sharing something out among a number of recipients


decide the amount required as payment for (something offered for sale).


activity that supports or provides active encouragement for the furtherance of a cause, venture, or aim.


give or hand over (something) in exchange for money


a combination of factors that can be controlled by a company to influence consumers to purchase its products.


provide funding for (a person or enterprise).

Risk Management

(in business) the forecasting and evaluation of financial risks together with the identification of procedures to avoid or minimize their impact.