Hershey's

Katie Veihl

Brand Extension

Original Hershey Candy Bar with nuts in them. Ex. (Almonds, peanuts, pistachios, cashews, walnuts, coconuts, macadamia nut, etc.)
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Brand Licensing

Letting Ben & Jerry's use different Hershey products to make Ice Creams. Ex. (Reese's, Almond Joy, Kit Kat, Twix, Hershey's Almond Candy Bar, etc.)

Mixed Brands

Hershey's will make more expensive chocolate named Gatita's chocolate.
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Co-Branding

Hershey's will team up with Chips Ahoy and use Hershey chocolate chips in their cookies.