Original Hershey Candy Bar with nuts in them. Ex. (Almonds, peanuts, pistachios, cashews, walnuts, coconuts, macadamia nut, etc.)
Letting Ben & Jerry's use different Hershey products to make Ice Creams. Ex. (Reese's, Almond Joy, Kit Kat, Twix, Hershey's Almond Candy Bar, etc.)
Hershey's will make more expensive chocolate named Gatita's chocolate.
Hershey's will team up with Chips Ahoy and use Hershey chocolate chips in their cookies.