Hershey's
Katie Veihl
Brand Extension
Original Hershey Candy Bar with nuts in them. Ex. (Almonds, peanuts, pistachios, cashews, walnuts, coconuts, macadamia nut, etc.)
Brand Licensing
Letting Ben & Jerry's use different Hershey products to make Ice Creams. Ex. (Reese's, Almond Joy, Kit Kat, Twix, Hershey's Almond Candy Bar, etc.)
Mixed Brands
Hershey's will make more expensive chocolate named Gatita's chocolate.
Co-Branding
Hershey's will team up with Chips Ahoy and use Hershey chocolate chips in their cookies.