Digital Fashion

By:Andrew Castellon

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Gap teamed up with Groupon , to sell $50 worth clothing for 25$. And they also teamed up with foursquare
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The chanel campaign , offered more for less , basically giving all customers a 50% discount on all new fall-winter 2015 looks . This rocketed their sales 82%.
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Louis Vuitton's campaign , had a # trending on instagram and twitter , it was mostly to promote their 2015 spring-summer looks.
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Gucci's campaign , was consisted of having customers pose with there Gucci product and hashtag it on any social media as #double. This promoted their spring look.
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Fendi promoted their summer-fall look , by having rapper slim jesus say their name in one of his songs , by saying "That double F , hold up my strap" . Everyone started heading towards fendi after that.