PERSUASION AND ADVERTISING:
A DEADLY CONCOCTION?
BMF is Australia's number one advertising agency and are proud to present the annual Advertising Conference! This years focus will be on ethical issues that surround the practice of advertising, and will discuss;
- common ethical issues for advertising professionals
- ethical standards for advertising in Australia
- the TARES test: five principles for ethical persuasion
- and much more!
BMF's Annual Advertising Conference
Monday, June 17th, 12-4pm
LEVEL 2, 63 MILLER STREET, PYRMONT, NSW, 2009 AUSTRALIA
12.30pm - 1.30pm: Jonathan Dames from St. James Ethics Centre
1.30pm - 2.30pm: Dr. Simon Longstaff from the Advertising Standards Bureau
2.30pm - 3.30pm: Sherry Baker from Brigham Young University
3.30pm - 4.00pm: Questions