PERSUASION AND ADVERTISING:

A DEADLY CONCOCTION?

GOT ETHICS?

BMF is Australia's number one advertising agency and are proud to present the annual Advertising Conference! This years focus will be on ethical issues that surround the practice of advertising, and will discuss;

  • common ethical issues for advertising professionals
  • ethical standards for advertising in Australia
  • the TARES test: five principles for ethical persuasion
  • and much more!

BMF's Annual Advertising Conference

Monday, June 17th, 12-4pm

LEVEL 2, 63 MILLER STREET, PYRMONT, NSW, 2009 AUSTRALIA

Program

12.00pm - 12.30pm: Introductory remarks by Chief Executive of BMF Dominic Stintion

12.30pm - 1.30pm: Jonathan Dames from St. James Ethics Centre

1.30pm - 2.30pm: Dr. Simon Longstaff from the Advertising Standards Bureau

2.30pm - 3.30pm: Sherry Baker from Brigham Young University

3.30pm - 4.00pm: Questions





Proudly presented by BMF

We are an ad agency, direct marketer, promotional agency, media company and digital shop all rolled into one!