Road Safety

Speeding, road crashes and teenagers

Speed is the biggest killer

Speeding is one of the most common causes of crashes and fatalities on the road. This is especially true with young drivers. In 2013, 42% of all crashes were a result of speeding. Speeding is seen as more socially acceptable than drink driving, even 'cool' amongst young people, even though it claims more lives every year on our roads.

The most common perpetrators of speed related crashes are young males aged 17-49.

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Don't Rush Campaign

One Health Promotional Initiative that deals with speeding and young people is the NSW 'Don't Rush' campaign. It focuses on the consequences of speeding and how they outweigh the reasons young people speed. The campaign uses Tv ads, radio advertising, online banners and posters to reach its audience. It is an effective campaign because it shows the reality of what can happen when you speed.

How can we solve this behaviour?

Our biggest defence against speed related crashes is education. Young drivers need to be taught of the dangers of speeding and how extensive the effects of crashes can be. Increased penalties for speeding is also a possible solution; proving to people that the consequences of getting caught outweigh the time saved or thrill of speeding.

By using Health Promotional Initiatives such as the 'Don't Rush' and 'No one thinks big of you' campaigns, awareness is spread of this issue which is the best way to solve this behaviour. The more people are aware of the dangers and consequences of speeding, the less likely they are to speed.