The Globalization of Bauer

Made by Jordan Puzzo

Timeline

Bauer started in 1927 as a shoe company and started selling the first skates with the boot attached to the blade. In 1976 Bauer developed the original plastic Tuuk 2000 holders, then In 1990 they introduced the Tuuk Plus shape, These designs had massive success in helping push Bauer back to the top with many NHL players using them. Later they developed the Custom Plus (same shape) and then a few years ago the Lightspeed and now the Lightspeed 2 with quick release blades for instant swap out if the blade gets damaged.

In the 1980's Bauer introduced the Bauer Turbo plastic skate, it had a hinged ankle for increased movement and used a padded formed inner sock system much like a ski boot, this skate has a big cult following and you will find most Bauer Turbo's are quad's.

Also in 1994 Canstar, the parent company of Bauer, became a wholly owned subsidiary of Nike, In 2006, beginning with the release of the Nike Bauer Supreme One90, the company's products were rebranded as Nike Bauer. This was the first time Nike had ever used a partner brand name on a product.

On February 21, 2008 Nike sold the Company to investors Roustan Inc. and Kohlberg & Co. The company is once again known as Bauer Hockey, though the Nike Bauer trademark was used until mid-2009.

On September 25, 2008, Bauer announced the purchase of rival Mission-Itech. Mission and Itech gear was rebranded as Bauer beginning in 2009.