Beautiful products, made safe.

Beautycounter Launches Mascara!

As you all know I LOVE amazing skincare...but...I am a MAJOR mascara junkie!!! Since I became more acutely aware of all the dangerous, unregulated ingredients in the cosmetic industry...I really struggled to find a safe alternative that was also high performing! I cannot begin to tell you how excited I am to share that I can now also offer you amazingly beautiful lashes in ONE TUBE!! One step...fantastic build-able coverage that is safe!! Happy Happy Day!!!

Want your Mascara FREE? Let's have a fun girl's night, mom's coffee or Learn Online! contact me for details!

Beautycounter's Lengthening Mascara

Years in the making, our breakthrough mascara delivers dramatic length and definition, plus the confidence of safer beauty provided by our unparalleled Ingredient Selection Process. Conditions lashes while you wear it, with organic oils and shea butter. The easy-control precision brush ensures clean application without smudging, clumping, or flaking.

Women aged 26-59 experienced the following:

  • 94% reported defined and lengthened lashes
  • 97% reported mascara was easily buildable
  • 94% reported mascara did not clump on lashes
  • 94% reported mascara gave lashes ultimate definition
  • 91% reported would refer mascara to a friend
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About Us

At Beautycounter, we think big:

We look forward to the day when our children won’t have to check the labels for toxic ingredients in the products they use every day.

After all, our health and the health of those we love, is everything.

We are looking for a group of women who are ready to come together to share this story—and put safe products in the hands of everyone.

In our vision to create a healthier world, every single person counts. Whether you can spend five hours a week or 50, want to make $100s or

$1,000s, we work with you so you can work with us. Together we can make a difference.

We promise, it will be rewarding— in every sense of the word.