Monster Energy Original 16oz
Report on the Marketing of Monster Enrgy
Layman's Term for Monster Energy
Feature vs. Benefits
Provides energy- You can finish jobs quicker, and it improves your athletic ability/helps perform on a higher level.
Helps you wake up in the morning- You are capable of starting your day early and getting things done.
Good source of Vitamin B- Keeps your body in shape and prevents weight gain from the drink.
Meets 100 percent of the daily value for vitamin B-12, riboflavin, niacin and vitamin B-6- Keeps your body healthy and in shape.
Keeps you awake at night- Helps you stay awake you get jobs and studies done late at night.
Ages- males from the teen years to the ages around forty.
Races- we are looking for any race so we have a large amount of customers.
Income level- any income level; prices for Monster are cheap.
Interests/hobbies- most hobbies/interests consist of sports, fun, and parties.
Lifestyle- Our customers lifestyle ranges around adrenaline seekers, like to party, lots of outdoor activities, extreme, action, and motor sports.
History of Monster Energy
Our competition is Red Bull. Monster competes with their price, meaning they try to have the cheapest drink. They also compete with the quality, meaning their drink keeps you more awake and provides more energy. Monster Energy follows Red Bull. Red Bull presents new trends and monster expands off of these trends.
Four P's of Red Bull
Place- sold in gas stations, sporting events, and grocery stores
Promotion- they are promoted through sporting events and commercials
Red Bull Future
My Four P's
Place- I would sell it in grocery stores, sports events, and restaurants
Promotion- I would promote monster through sporting events, video games, and schools