InstaDrops Campaign
Alexis Brown , Jada Branche
InstaDrop Campaign
Upload a picture of your experience with the HERSHEY's Drops for a shared worldwide experience! #InstaDrop
For every "InstaDrop" hashtag we will donate $1 to "CLICKS FOR A CAUSE" which is a campaign created by Matthew Bergman that donates pennies to a child in need based off the amount of clicks to the blog.
Event Information
InstaDrops
Upload picture using "#InstaDrops" to donate to "CLICKS FOR A CAUSE".
After each week, our company will upload the amount of money raised from the campaign.
When?
Monday, Jun 22, 2015, 08:00 AM
Where?
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Target Market:
We are trying to reach the attention of teenagers through early twenties; ages 15-24. Spontaneous individuals who enjoy Instagram as much as they do our Hershey Drops, while giving back to a greater cause all in one!
Website: Instagram.com/HERSHEY's
PROMOTION!!!
Most creative picture or video uploaded, could win the chance to be featured on their very own Hershey's Drops commercial!
Beneficial to Hershey
It will allow the Hershey Drops product to be advertised in a less traditional manner. Also the cause behind it will show people that Hershey's is willing to reach out to a bigger cause then just chocolate alone