InstaDrops Campaign

Alexis Brown , Jada Branche

InstaDrop Campaign

Upload a picture of your experience with the HERSHEY's Drops for a shared worldwide experience! #InstaDrop

For every "InstaDrop" hashtag we will donate $1 to "CLICKS FOR A CAUSE" which is a campaign created by Matthew Bergman that donates pennies to a child in need based off the amount of clicks to the blog.

InstaDrops

Monday, June 22nd 2015 at 8am to Sunday, July 5th 2015 at 11pm

This is an online event.

Upload picture using "#InstaDrops" to donate to "CLICKS FOR A CAUSE".

After each week, our company will upload the amount of money raised from the campaign.

Target Market:

We are trying to reach the attention of teenagers through early twenties; ages 15-24. Spontaneous individuals who enjoy Instagram as much as they do our Hershey Drops, while giving back to a greater cause all in one!

PROMOTION!!!

Most creative picture or video uploaded, could win the chance to be featured on their very own Hershey's Drops commercial!
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Beneficial to Hershey

It will allow the Hershey Drops product to be advertised in a less traditional manner. Also the cause behind it will show people that Hershey's is willing to reach out to a bigger cause then just chocolate alone