Popular Forms of Sales Promotion
The best ways to promote your product
Premium Item Give-aways
Type of marketing promotion where something is given away for free in order to promote their product/service
Items such as wristbands, hats cups, pens, bags ect. are examples of item give-aways
Contests
Promotional scheme in which participants compete for prizes by accomplishing something that requires skill, no fee is charged for participating in a contest.
Nathan's Annual Hot Dog Eating Contest is a good example of a promotional contest
Sweepstakes
Promotional scheme in which prizes are given to winners selected only by chance.
A good example of a sweepstakes is entering to win a vacation sponsored by an airline
Sampling
A small amount of something that is offered to someone to try in order to sell it to the consumer.
Letting the customer sample the product promotes it well because the customer will be able to try the product before they buy it
Point of Purchase Displays
The location or medium at which a product is purchased by an end-user
Point of Purchase displays like this one are a great way to promote simple products because it catches the consumers eye for that last minute buy
Special Events
The activity of designing or developing a themed activity, occasion, display, or exhibit to promote a product, cause, or organization.
Firework shows at baseball games are a great way to bring in more people to the games
Coupons
Discount offer printed in newspapers or magazines, attached to a packaging, or mailed out to encourage the customer to attend an event.
Offering coupons make the consumer want to buy your product because they are getting a discounted price